Imagine what fresh breath can do.
Shoppers can play an Altoids "PacMan Remix" to receive a coupon for a free tin.
Players must eat all the dots, while collecting Altoids for extra points, and avoiding foods that cause bad breath.
Bars would have mouth-shaped urinals with giant Altoids urinal mints, inviting gentlemen to the bar for a sample.
Pop-up ads would appear on dating websites.