ALTOIDS

Legendary breath calls for a curiously strong mint.


PRINT:


POINT-OF-PURCHASE:

Shoppers can play an Altoids "PacMan Remix" to receive a coupon for a free tin.

Players must eat all the dots, while collecting Altoids for extra points, and avoiding foods that cause bad breath. 

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AMBIENT:

Bars would have mouth-shaped urinals with giant Altoids urinal mints, inviting gentlemen to the bar for a sample.


DIGITAL:

Pop-up ads would appear on dating websites.


OUTDOOR:

AD: Yours truly.