CHIPOTLE

Food as fresh (and wholesome) as the people who eat it. 


outdoor:


MICROSITE:

The Purity Pledge challenges visitors to 30 days of wholesome eating.


TWITTER PERSONA:

Meet Carnita Chipotle, a burrito that thinks she is better than you because she is more wholesome.


TO-GO BAGS:

Chipotle customers are encouraged to share their empty to-go bags with friends making unwholesome choices.