JARED: The galleria of jewelry
Problem: As millennials turn away from marriage, they are also turning away from big box jewelry stores.
Solution: Jared’s AvanteGarde Opal Collection offers affordable creative designs that appeal to a younger market's nontraditional tastes and relationship statuses.
Ads would be in places couples are likely to be.
Unique ring boxes would be available only for the AvanteGarde collection.
They would come inside a reusable keepsake box that a personal photo can be added to.