JARED: The galleria of jewelry
Problem: As millennials turn away from marriage, they are also turning away from big box jewelry stores.
Solution: Jared’s AvanteGarde Opal Collection offers affordable creative designs that appeal to a younger market's nontraditional tastes and relationship statuses.
Unique ring boxes would be available only for the AvanteGarde collection.
They would come inside a reusable keepsake box that a personal photo can be added to.