JARED: The galleria of jewelry

Problem: As millennials turn away from marriage, they are also turning away from big box jewelry stores.

Solution: Jared’s AvanteGarde Opal Collection offers affordable creative designs that appeal to a younger market's nontraditional tastes and relationship statuses.  


BRAND EXTENSION:

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MANIFESTO:


ADS:

PLACEMENT:

Ads would be in places couples are likely to be. 


PACKAGING:

Unique ring boxes would be available only for the AvanteGarde collection. 

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They would come inside a reusable keepsake box that a personal photo can be added to.