URBAN DECAY COSMETICS
The makeup few are fierce enough to flaunt.
Urban Decay would takeover top nightclubs, granting free entry to anyone bold enough to wear their makeup.
Makeup artists would be setup near the entrance to sample and apply products for guests.
Flyers would be distributed in the city of each event, but promotion would rely primarily on selected social media influencers.
Sponsored Snapchat filters allow users to virtually apply featured shades of eyeshadow.