OUTDOOR / DIGITAL / SOCIAL / interactive
BRAND:
IDEA:
Chipotle
Food as fresh as the people who eat it.
AD & CW: Self
outdoor
microsite
People are challenged to the "Fresh Forty." Users can compete against one another, collecting points for eating at Chipotle and various acts of freshness.
tweets
Meet Carnita Chipotle. A sassy burrito that thinks KNOWS she's #FresherThanYou.
extras
Customers are encouraged to share their empty to-go bags with friends making stale decisions.
