SOCIAL / DIGITAL
CLIENT:
BRIEF:
Chrysler
Create social content to support the Pacifica Plug-in Hybrid's Chrysler California campaign.
AGENCY:
Doner CD: Anita Salomon, ACD: Sarah Bills, AD/Design: Self & Alex Zabinsky, CW: Levi Robert
Video
Social
To demonstrate the fuel efficiency of the Chrysler Pacifica Plug-in Hybrid, we sent the California state symbols on a few "One Tank Road Trips" and invited consumers to follow along and join us for the ride.
6 instagram postcards
6 FACEBOOK TRAVEL LOGS
Geotargeting
For those jealous of our furry, fluffy, scaly friends, we shared a few #OneTankRoadTrip ideas of our own using interactive Facebook Canvas ads. Targeting users in California’s four major cities, we provided customized road trip suggestions for each location.
Each destination can be reached using less than one tank of gas, showing just how far you can go when behind the wheel of Pacifica Plug-in Hybrid.
